TLDR
- Adobe stock rose over 2% in pre-market trading Thursday after HSBC upgraded it to Buy from Hold
- HSBC analyst Stephen Bersey raised his price target to $308 from $282, implying ~46% upside
- Q2 FY2026 revenue rose 12.7% year-over-year to $6.62 billion; full-year guidance raised
- HSBC says AI competition has had little material impact on Adobe’s business
- AI-first revenue tripled year-over-year but still represents only ~2% of quarterly revenue
Adobe (ADBE) stock climbed over 2% in pre-market trading on Thursday after HSBC upgraded the stock to Buy from Hold and lifted its price target to $308 from $282. The stock was trading around $211 ahead of the open.
Adobe Inc., ADBE
The new $308 price target implies around 46% upside from current levels.
Bersey pointed to Adobe’s fiscal Q2 2026 results as the key reason for his change of view. Revenue climbed 12.7% year-over-year to $6.62 billion, and the company raised its full-year outlook, guiding for revenue growth of 11.8% for fiscal 2026.
HSBC said it has not seen any material impact from AI-powered competitors on Adobe’s business. Bersey said the market is overestimating the threat from AI-based design tools.
Platform Stickiness Remains a Key Strength
One of the central arguments in HSBC’s upgrade is that Adobe’s software is deeply embedded in users’ daily workflows. Bersey described the platform as “sticky,” meaning customers are not switching away even as new AI tools emerge.
Remaining performance obligations rose 13.1% year-over-year in Q2, a sign that customers are continuing to commit to Adobe’s products. Both total and current remaining performance obligations grew at the same rate.
Adobe’s gross profit margin stands at 89.4%, and the company is generating $25.2 billion in revenue. HSBC noted the P/E ratio of 12.07 looks attractive for a software company of Adobe’s scale.
AI Revenue Growing But Still Small
Adobe is generating revenue from AI, but it remains a small slice of the business. AI-first revenue tripled year-over-year in Q2 FY2026, yet it accounted for only about 2% of quarterly revenue.
HSBC read this as a positive signal. It suggests customers are using Adobe’s AI features on top of their existing workflows rather than replacing them with outside tools.
Adobe recently acquired Topaz Labs, known for AI models in video and image enhancement. The plan is to integrate that technology into Firefly, Firefly Services, and Creative Cloud.
The company also launched Adobe Brand Visibility, a tool that helps brands optimize their presence on AI-powered search platforms like ChatGPT and Google AI Mode. That product uses data from Adobe’s acquisition of Semrush.
Adobe expanded its AI Assistant across Premiere, Photoshop, and Illustrator, allowing users to describe outcomes and have the system handle the workflow steps.
Despite the HSBC upgrade, the broader analyst community remains cautious. Adobe currently holds a Hold consensus rating on TipRanks, based on seven Buy, 16 Hold, and two Sell ratings. The average analyst price target sits at $257.93, implying around 22% upside from current levels.
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