A white label crypto exchange is a pre-designed software that allows you to launch a full crypto exchange with the branding and features of your choice. It handles all the complexities of launching an exchange such as trading, wallets. Liquidity, user accounts, and admin controls. All of these makes it a cheaper alternative to building an exchange from scratch.
There’s a notable difference between using a white label and building an exchange from scratch. The latter involves higher development cost and time, full technical control and unique features. However, it comes with its own set of risks. Custom building could take longer for market entry and the team bears the entire compliance responsibility.
The table below shows the difference between a white label crypto exchange and custom-built platforms
| Feature | White Label | Custom Built |
| Time to market | 2-6 weeks | 6-12 months |
| Cost | Lower (license and set up fees) | Higher ( developers, security and audits) |
| Customization | Medium to high | Unlimited |
| Tech support | Included with provider | Must provide internally |
| Scalability | Depends on provider infrastructure | Fully controlled |